Nancy Pelosi once said we’d have to pass the ACA bill in order to find out what’s in it. The latest escapee from Pandora’s box? Vending machine operators across the nation now must display calorie information for every item stocked on each and every machine.
That’s about five million machines, btw:
The rules will apply to about 10,800 companies that operate 20 or more machines. Nearly three quarters of those companies have three or fewer employees, and their profit margin is extremely low, according to the National Automatic Merchandising Association. An initial investment of $2,400 plus $2,200 in annual costs is a lot of money for a small company that only clears a few thousand dollars a year, said Eric Dell, the group’s vice president for government affairs.
“The money that would be spent to comply with this — there’s no return on the investment,” he said.
“Return on investment?” Don’t you know the State has a higher purpose in mind than your grubby profits, you capitalist-roader kulak? Prepare for liquidation!!
Carol Brennan, who owns Brennan Food Vending Services in Londonderry, said she doesn’t yet know how she will handle the regulations, but she doesn’t like them. She has five employees servicing hundreds of machines and says she’ll be forced to limit the items offered so her employees don’t spend too much time updating the calorie counts.
“It is outrageous for us to have to do this on all our equipment,” she said.
Brennan also doubts that consumers will benefit from the calorie information.
“How many people have not read a label on a candy bar?” she said. “If you’re concerned about it, you’ve already read it for years.”
But Kim Gould, 58, of Seattle, said he doesn’t read the labels even after his choice pops out of a vending machine, so having access to that information wouldn’t change what he buys.
That last line is the key, in my mind. I’ve learned from the Real World Job that most people will ignore signs, especially if it’s providing information they already know, such as “that pack of sugared donuts probably isn’t good for you, even if you are drinking a diet soda.” If they’re interested in the information, it’s already printed on the product. If they’re not, adding another warning label for them to ignore when they’re hungry isn’t going to change much at all, certainly not enough to justify the non-productive compliance costs. (If I have to sink more money into obeying regulations, then I have less to hire more people if my business does well. Economics, progressives. You should try learning it sometime.)
But shouldn’t all this be the individual’s business, in any event? We know roughly which foods are good for us and which aren’t, and that too much of almost anything is bad. But if I choose to have that Three Musketeers bar, I don’t need the government hanging over me like a nag and a scold, and I don’t need them forcing vendors to raise prices to compensate for the government’s useless, onerous rules. This is another example of the infantilization of the citizen through the cancerous growth of the State, as it claims jurisdiction over anything even remotely tied to health.
A recent survey showed a record number of Americans — 72%! –feel government is a bigger threat to the United States than Big Business or Big Labor.
And it’s finding out just what’s in the ACA that’s convincing them.
via Jim Geraghty (Be sure to read the rest — it’s an eye-opener.)
(Crossposted at Sister Toldjah)