While Governor Perry’s 2012 campaign was a failure, his ad-shop was known for producing good, effective videos.
It almost has me thinking they hired Fred Davis, the man behind the “Demon Sheep” ad of Carly Fiorina’s 2010 campaign for the US Senate.
UPDATE: Commenter SteveInTN suggests this is based on the old Mystery Science Theater 3,000 show. I’d never watched that regularly, so it went right over my pointy head. Clever on the Perry team’s part, though. Good use of pop culture.